Blogabulary

I must admit I'm a little disappointed. I could have sworn I invented the word "blogabulary" about ten minutes ago. Then I did a Google search and found that others had already used it. So I guess I did invent it, but I was a little late.

BTW, did I tell you about my idea for a silicon microchip?

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So, you are considering taking the step of adding Adsense to your blog in order to make some extra money. It can be a wise decision. By using your blog to display contextual advertising, you have created a great opportunity, not only for the blog in question but for future pursuits, as well.

Many bloggers enter Adsense without a great deal of experience in online advertising and its terminology. However, in order to better understand exactly what will be happening, it is important to get a firm grasp on some of the unique terminology used when discussing Adsense and blogs.

Here are some important terms, their common abbreviations, and meanings:

• Ad unit. An ad unit is a displayed block of Google Adsense ads. There are a variety of ad units from which to choose. They are usually expressed in terms of their size in pixels. For instance, a 120 x 600 tower ad unit will be 120 units wide and 600 units long--tall and skinny.
  
• Ad placement. This refers to where your ads are placed. Publishers may place their Adsense units anywhere on a page consistent with the TOS. There are a variety of online guides, charts and recommendations demonstrating the various location options and how successful they tend to be in producing a high CTR.
  
• Channel. You can set up channels to track the performance of individual Adsense ad units or to track earnings on particular sites. Channels are established in the Set Up area of your Adsense account.
  
• Click through rate (CTR). This represents the percentage of page impressions that result in a click on an ad at your site. For instance, if your blog gets 100 impressions and 17 of them result in a click, the CTR for your site will be 17%.
  
• Competitive Ad Filter. Google gives you the option not to display certain advertisements via the competitive ad filter. This allows you to avoid inadvertently advertising someone with whom you are in competition, for instance.
  
• Pay per click (PPC). Google Adsense operates predominantly on a pay per click basis. That means the advertiser pays for each time someone clicks upon their ad. It also means that you will get paid for every click.
  
• Terms of Service (TOS). All participants in the Adsense program are required to abide by Google’s Terms of Service. This is basically the "rule book" for Adsense. Those who fail to conduct themselves according to TOS may be banned from participation and/or have their account suspended. Every participant should carefully read the TOS.Publisher. That’s you. Anyone operating a site displaying Adsense ads is considered a publisher.
  

The world of Adsense brings with it a new vocabulary that must be mastered in order to achieve maximum success. Terms like those above become second nature in a short period of time for most Adsense units. By knowing and understanding these terms, you will be better able to understand your performance charts and will be better able to learn more about succeeding with Adsense.

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Like Native American mysteries? Read reviews at my

"Books that are similar to Tony Hillerman" website.

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Mystery Blog

I'm pleased to announce my website "If you like Tony Hillerman." It is based on the notion that Tony Hillerman has started a new genre within the mystery writing gentre. This is an ongoing process. I've started listing similar authors who write in the same genre and writing reviews of their books. There are a fair number of them. Currently I've begun with only four of them and only a few reviews. I hope to add several per week. Please check it out and let me know what you think.

mtc

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To blog or not to blog

I'm not sure I understand blogging. I mean, what's the point. Do we really need to read the thoughts and opinions of thousands of nameless people?

I'm not particularly interested in the opinions of people I know, much less strangers.

Lately I've been rethinking my life. Last year was very painful to me. I nearly died and found myself realizing that many of the things I did were really unimportant to me and took time from those things I like. I'm thinking that many of the paradigms for learning, success, happiness, being right, etc. that baby boomers were taught to accept are outmoded.

Take being right. I was consistently at or near the top of my class from Kindergarten through college. I was a debate captain in high school and majored in philosophy in college. Along the way, I developed the attitude, that being "right" and having others recognize and admit that I was right was important. To me, being right was intrinsically valuable.

I don't think that's the case any longer. As I look back, I paid some costs to be right. I've hurt people's feelings to my detriment. I've sometimes isolated myself by my insistence on being right. I'm learning to count the cost. Is it really important that I force my opinions on others? Isn't it better to hear what they have to say? I think a harmonious approach is better than being right. Let's face it, do I really have to correct everyone's grammar?

I'm finding that many argumentative sentences start with "actually."

Is is better to be "right" or to be at peace?


Don't forget to check out my "Books that are similar to Tony Hillerman" website.